How to Use YouTube Content
Company
Lush
Year
2017-2021
Service Category
Social Content,
Motion Graphics
"How To Use (HTU)" is a series of tutorial videos showcasing Lush products, created for universal use on Lush’s YouTube channel. As one of the channel's most popular content formats, the series engaged viewers with clear, practical demonstrations. During my time at Lush, I contributed by producing approximately 40 HTU videos.
My Role
I started as an animator focused on the final production stage but expanded my role to lead entire projects, including storyboarding, art direction, and motion graphics.
Process
New request → Storyboard/ title mockup → Shoot → Edit → Animation → Sound → Publish
Storyboard
I created a storyboard template for the in-house team, streamlining communication with non-video teams and saving time and money before production.
Graphic Style
Cute, clean, and simple, reflecting Lush’s bold and uplifting vibe
Features thick, round, white outlines for clear instructional animation
End Card
Designed for YouTube to appear after How to Use videos.
Crafted to be both aesthetic and fun.
