Lush shop screen animation
Lush has opened some innovative shops worldwide and I was happy to engage in screen animation for those shops.
Shinjuku shop screen (2019/ 2021)
2019
Tasks I completed:
Created motion graphic content for the 4 split screens on the facade.
Developed a greeting animation in 4 languages to project onto the entrance floor of the shop.
Insights gained:
Understanding the integration of animation with physical split screens.
Exploring the interaction of animation with the physical space when projected.
Munich shop screen
‘The Art of Bathing’ screen animation
Prototype on one of 4 pieces of screens
November 2019 for a new shop in Munich
The screen was made of flipping black & white dots. This technique was very innovative and energy saving. Even the required animation size was really small - less than 1 MB. So it was super light and easy to handle in After Effects. But the actual screen is like 7m. How effective it is!
I worked on
2 main screen animations - ‘The Art of Bathing’ and ‘How would you like to feel?’
As the frame needed to be only 15F, I was keen on how to animate texts at the proper speed but in a fun way. So I applied wavy or distorted effects on texts. That effect worked well in 15F, looking more dramatic like slow motion.
‘How would you like to feel?’ screen animation